Atención Visual y Respuesta Emocional a Imágenes Publicitarias: Eye Tracking y Deep Learning

Student: Martín Ignacio Sepúlveda Quintanilla
Degree: Undergraduate Thesis (Memoria de Título)
Primary Advisor: Miguel Carrasco
My Role: Committee Member
Institution: Universidad Diego Portales, Escuela de Informática y Telecomunicaciones
Location: Santiago de Chile
Status: Defended

Overview

This thesis investigates the use of eye tracking, semantic image analysis, and deep learning to study visual attention and emotional perception in advertising. The results show limited agreement between intended and perceived emotions, highlighting the potential of this integrated framework while emphasizing the need for larger datasets.